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Magdalena Picazzo Sánchez is an architect based in Mexico City
She works as an editor and architectural communications specialist
abouthomecommunicationnarrativefiction architectural communication specialist
architecture editor
archdaily catalog editor
aarchitecture magazine











crafting, curating, and strategically positioning narratives to enhance the visibility, clarity, and impact of an architectural practice.

magdalena helps to bridge the gap between design intent and public perception, translating projects into clear, compelling content across publications, digital platforms, exhibitions, and client-facing materials.

she advises studios on editorial strategy, storytelling, and brand coherence to ensure a consistent and meaningful presence.

with a sharp editorial eye and a deep understanding of contemporary architectural discourse, magdalena supports firms in articulating their values, methodologies, and innovations with precision.


experience includes general pr consultancy¹ through the design and execution of integral communication strategies,² comprehensive initial assessments,³ branding consultancy,⁴ website design consultancy,⁵ project curatoship,⁶ press kit development,⁷ and editorial assistantship.⁸

work experience as an arch. comms. strategists at archdifusión working with firms such as:

x Jaime Guzmán Creative Group
x JVL Arquitectos
x Chain + Siman
x TAHR
x HELVEX México
x Colegio de Arquitectos de la Ciudad de México
x Asociación Mexicana de Urbanistas
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